There is a well known saying:
“Breakfast like a King, Lunch like a Prince and Dine like a Pauper”
It is true that having a good breakfast will set you up for the day, because it provides the body and brain with the fuel it needs to get going for the day ahead. This is why it is even more important that children start each day with breakfast, because it will provide them with the energy they need to learn at school, plus it has also been claimed that it will make children less agitated and grumpy because they are facing their day not hungry.
This is also why Breakfast Clubs held in schools are so important as they ensure that children receive breakfast. A total of 85 per cent of schools* in the UK have a Breakfast Club which gives schoolchildren the opportunity to get something to eat in the morning so they go into the classroom with a full tummy and ready to learn.
The Kellogg’s Breakfast Club Awards recognises these great clubs that are running every morning across the UK and the people that make them happen. Schools in in the UK could win up to £1,500 and other great prizes for their pre-school club by entering the national Breakfast Club Awards. A specialist panel of experts has been hand-picked to judge the awards and winner and runners up will be announced via a web broadcast on 9 November, by the star of Educating Yorkshire, Matt Burton.
Each winning school will receive £1,500 for its Breakfast Club, with runners up winning £500 and the 2015 Breakfast Club Awards Grand Winner receiving £2,000. Winners will also be invited to attend an awards ceremony in The Houses of Parliament.
Tonnes of other prizes will be given away too including George ASDA school uniforms and Hasbro Gaming Bundles for winners and runners up.
Lindsay Graham, School Food and Health Advisor said: “I am delighted to help judge the 2015 Breakfast Club Awards. The contribution of Breakfast Clubs to children’s education is tremendous. They offer a great start to the school day with a good breakfast which helps contribute to attendance, wellbeing, concentration and achievement, all being vital components of attainment.”
“They support working parents, feed hungry children, offer opportunities to extend informal learning with activities and socialisation. I am really looking forward to seeing this year’s entries and would encourage schools and community groups to enter and share their stories about their Breakfast Clubs.”
Kellogg’s Breakfast Club Awards spokesperson Alison Last said: “We’re pleased to announce the return of these awards. Not only do Breakfast Clubs provide children with a friendly and relaxed environment in the morning, but they also provide a lifeline for many parents who may not be able to work without the ability to drop their children off at school a little earlier.”
“This year we’re asking schools to nominate their club for our Breakfast Club Awards, which hope to find the best clubs in the country.”
Kellogg’s supports 2,500 breakfast clubs across the UK with training, cereal donations and funding so that schools can run a sustainable pre-school club.
To find out more about each of the categories and to submit a Breakfast Club entry, visit: www.kelloggs.co.uk/breakfastclubawards. Entries close on 12th October.
